HOW DO ONLINE REVIEW SITES HELP THE DECISION MAKING PROCESS?
Review sites are recognised as a great source of content and reading for online users. In this article we consider how online review sites help the decision making process. In this 3 min read we look at what review sites are, how they help and how they support the online decision making process.
WHAT ARE REVIEW SITES?
Simply put they are websites that are created to provide users with information and a perspective from someone (In this case the website or article writer). Some review sites are to just be information sources and can be written by enthusiasts, others are designed to influence a decision and provide incentives to encourage the up take or purchase.
HOW DO REVIEW SITES HELP THE DECISION MAKING PROCESS?
Users trust referrals if they see a good review and it seems to be from a trusted source it is more likely that they will engage with your business or enquire.
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