HOW DO ONLINE REVIEW SITES HELP THE DECISION MAKING PROCESS?
Review sites are recognised as a great source of content and reading for online users. In this article we consider how online review sites help the decision making process. In this 3 min read we look at what review sites are, how they help and how they support the online decision making process.
WHAT ARE REVIEW SITES?
Simply put they are websites that are created to provide users with information and a perspective from someone (In this case the website or article writer). Some review sites are to just be information sources and can be written by enthusiasts, others are designed to influence a decision and provide incentives to encourage the up take or purchase.
HOW DO REVIEW SITES HELP THE DECISION MAKING PROCESS?
OTHER TECHNOLOGY SET TO FOLLOW SUIT
With the evolution of technology and the demands that this promotes comes a race to provide, faster, more reliable solutions. Augmented Reality and Virtual Reality are two emerging technologies which will soon be easier to access and cheaper thanks to the increased demand. VR companies are providing more accessible brandable options that drive users to want the tech and the competition drives down the price. AR and VR are certain buzzwords on the events marketing space.
Perhaps the most obvious thing to discuss is phones, from Brick's to miniatures and then back to slim-line surfboards! Phones reduced in size at a phenomenal rate in the early 2000s and then as technology allowed internet access and browsing speeds to improve, laptops took a dive and phones started to get larger again to compensate for the users' desire to browse and shop online.
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